OppGen Marketing
The Go-To Marketing Partner for Commercial & Residential Roofing Contractors
Generate more qualified, high-intent leads and find the roofing jobs you want with our innovative PPC & SEO strategies.
Let's talk results. Schedule your call now!
New York City, NY | Columbus, OH | Los Angeles, CA | Dallas, TX
© 2024 OppGen
CONTACT US
CHALLENGE
Pinnacle Roofing & Home Exteriors, a leading exterior services provider in Northwest Arkansas, was consistently investing in paid ads, but their lead volume had plateaued. Despite active campaigns and ongoing ad spend, their results weren't scaling.
APPROACH
Search Intent Refinement: Rebuilt their keyword strategy around homeowner needs—capturing emergency repairs, seasonal replacements, and research-phase queries
Customer Journey Mapping: Created dedicated landing pages for each service type and search intent, featuring immediate contact options for urgent needs
Conversion Optimization: Streamlined lead forms, added trust signals (reviews, certifications), and implemented clear calls-to-action throughout the user experience
We approached their market with strategic audience segmentation, focusing on high-intent roofing keywords and storm-damage triggers. Here’s everything we did:
Pinnacle Roofing's Success Story
BUSINESS IMPACT
Pinnacle Roofing’s Success Story
BUSINESS IMPACT
Roofing Companies Face Unique
Marketing Challenges
Intense market competition & difficulty standing out
Seasonality issues
Low-quality leads
Rising customer acquisition costs
Most companies are all competing for the same customers.
Creating feast-or-famine lead flow that disrupts cash flow and operational planning throughout the year.
Uncover what's driving the leads you want to avoid wasting your time and ad spend
As more competitors enter the digital space, driving up keyword costs and increasing the expense of each new customer.
Is your roofing company struggling with any of these challenges?
Let's Talk Solutions!
Why Roofing Companies
Choose OppGen?
Our Specialized Roofing Services
Social Media Advertising
PPC Ads Management
Local SEO Domination
Conversion Optimization
Storm damage targeting for immediate response
Custom audiences based on homeowner demographics
Retargeting to capture undecided prospects
Targeted campaigns for emergency & planned roofing projects
Bidding strategies using actual sales data
Negative keyword management to reduce wasted spend
Google Business Profile optimization for map visibility
Review generation to build trust with potential customers
Location-specific content to capture local searches
Landing page development focused on lead generation
Visitor behavior analysis to improve conversions
Form optimization to increase completion rates
Ready to Grow Your
Roofing Business?
Get Your Free Marketing Audit
Discover untapped opportunities and see how your digital presence compares to competitors.
Our audit reveals:
Are best practices being followed
Is targeting correct
Improvements for the user journey
No commitments - just actionable insights.
