Luxury Multifamily Community Marketing. Increase Your Occupancy Rates.
OppGen has 10+ years of experience managing & optimizing PPC & SEO for luxury multifamily communities. Our strategies drive high-quality leads that convert into residents.
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MULTICHANNEL STRATEGY FOR KAUFMAN DEVELOPERS
Kaufman's Success Story
CHALLENGE
Kaufman Development is a premier real estate development and leasing company located in central Ohio. Their new flagship project Green|House, is a unique residential apartment community in the Short North Neighborhood. The initial goal was to secure leases before completing the construction and get Green|House to maximum occupancy as soon as possible.
APPROACH
Leveraging Kaufman's creative assets, OppGen drove significant awareness into the lifestyle GreenHouse offers to its residents. This lead to direct tour bookings & sign ups at an efficient rate.
Using a custom keyword list, OppGen created display ads aimed at users with high intent, ensuring the ads appeared before those actively seeking properties with the Green|House Project's unique attributes.
Why Should You Partner With OppGen?
Hands-on Support
At OppGen, we believe in a hands-on approach, even with the latest marketing automation tools. Our team is always accountable, explaining the rationale behind our choices & stepping in to make decisions when needed.
Dedicated Specialist Team
Forget Account Managers who just talk. With OppGen, you get dedicated marketing specialists as your points of contact, ensuring you have experts with in-depth knowledge of all marketing channels.
Holistic Approach
We take a holistic approach to luxury community marketing with high spends on awareness content driving traffic to website in the pre launch phase and scaling down to more continuous lead generation & reduced budget in the stable phase.
Our Tailored Services For Your Luxury Community Marketing
Paid Search
Google & Bing Ads
High Converting Ad Copies
A/B Testing
Hyperlocal Marketing
SEO
Local First SEO Strategy
Fast & Well Organized Website
Keyword Focused Content
Google my business listing (GMB)
Directory Listing & Maintenance
Paid Social and Display
Facebook & Instagram Ads
Tiktok Ads
Display Ads - Targeting
Programmatic Display
Demographic Based Audience Targeting
Client Success Stories
Business Impact
Marina Grandey
Marketing Manager
Kaufman
The team at OppGen have been excellent partners in the onboarding process. They have made strategy recommendations that have far exceeded our expectations. I feel confident that we are receiving a valuable return on ad spends. I always appreciate the team offering solutions when I have questions or run into issues.
TESTIMONIAL
PRECISE TARGETING STRATEGY FOR EPCON COMMUNITIES
Epcon Communities' Success Story
CHALLENGE
Epcon Communities, a national homebuilder, sought to improve both the volume and quality of leads while lowering cost per lead (CPL). The company tested two strategies: one using bad targeting with heavy reliance on platform automation and another focused on more refined targeting aligned with local market dynamics. The broad strategy significantly reduced the number of leads, creating inefficiencies & inflating CPL.
APPROACH
Approached Epcon’s Indianapolis market with heavy audience segmentation focusing on the most relevant, bottom funnel keywords on search. We also used In-market audiences that were interested in homebuilding on display & a combination of qualifying potential home buyers on Meta
Our approach to a landing page was very thorough. By understanding the pieces of content that matter the most to target audience, we consolidated all those items into one place ensuring that page visitors find the most relevant information & are motivated to take the next step either through a form submission or a phone call.
Epcon Communities'
Success Story
Rob Krahn
Vice President Marketing
Epcon Communities
They've done an excellent job at understanding our complicated business, consult and collaborate with us on a regular basis, have been very responsive to calls/emails/conversations. We've had direct contact with all levels of their organization.
