Marketing Blueprint for Success: You build homes we help you sell them
Developing innovative PPC & SEO strategies to help home builders fill their sales pipeline through any market cycle for over 16 years.
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PRECISE TARGETING STRATEGY
Epcon's Success Story
CHALLENGE
Our client, Epcon Communities is a national homebuilder and they sought to improve both the volume and quality of leads while lowering cost per lead (CPL). They tested two strategies: one using broad targeting with heavy reliance on platform automation and another focused on more refined targeting aligned with local market dynamics. The broad strategy significantly reduced the number of leads, creating inefficiencies & inflating CPL.
APPROACH
Approached their Indianapolis market with heavy audience segmentation focusing on the most relevant, bottom funnel keywords on search. We also used In-market audiences that were interested in homebuilding on display & a combination of qualifying potential home buyers on Meta.
Our approach to a landing page was very thorough. By understanding the pieces of content that matter the most to target audience, we consolidated all those items into one place ensuring that page visitors find the most relevant information & are motivated to take the next step either through a form submission or a phone call.
We understand Home Buyer Industry
Microsites that convert
Driving traffic without conversions? That’s a sign of poorly optimized landing pages. Our team specializes in creating high-performing microsites that deliver all the essential information your potential buyers need to take the next step.
Navigating Long User Journey
Home buyer journey is often long & complex. From creating awareness at the top of the funnel to staying front-of-mind in the consideration phase, we craft personalized messaging strategies that drive meaningful engagement every step of the way.
Precise Targeting for Maximum ROI
Casting too wide a net wastes precious ad dollars on casual browsers. We help you identify and focus on the most relevant audience segments, ensuring your message reaches serious buyers and drives them toward conversion.
Our Tailored Services For Home Builder Marketing
Paid Search
- Google & Bing Ads
- Intent Focused Landing Pages
- A/B Testing Landing Pages
- High Converting Ad Copies
- Hyperlocal Marketing
SEO
- Local First SEO Strategy
- Fast & Well Organized Website
- Keyword Focused Content
- Business Profile on Google
- Directory Listing & Maintenance
Paid Social and Display
- Facebook & Instagram Ads
- YouTube Ads
- High quality videos & creatives
- Display Ads - Placement Targeting
- Programmatic Display
Home Builder
Success Stories
Business Impact
Q3 2024 compared to Q2 2024
Rob Krohn
VP of Marketing
Epcon Communities
The team at OppGen have been excellent partners in the onboarding process. They have made strategy recommendations that have far exceeded our expectations. I feel confident that we are receiving a valuable return on ad spends. I always appreciate the team offering solutions when I have questions or run into issues.
TESTIMONIAL
SUSTAINABLE REACH FOR A COMMUNITY BUILDER
Client Success Story
CHALLENGE
The client faced inefficiencies in their PPC advertising strategy, which was segmented by individual communities with limited budgets. This fragmented approach resulted in frequent ad shutdowns due to budget exhaustion after only a few clicks, causing the client to miss prime opportunities to engage with prospective buyers.
APPROACH
OppGen transitioned them from a community-specific budget allocation enabling more sustainable reach for prospective homebuyers across geographical areas.
We designed & developed tailored single-page microsites to improve division branding and provide a seamless, user-friendly experience, leading to higher engagement and conversion rates.
